Our Team (Segmentation and Campaign Development)

George Nearchou

George Nearchou

Associate, Sydney

george.nearchou@paymentsconsulting.com

George has over 30 years’ experience in commercialising technology, developing innovative customer relationship processes, leading large multinationals and a proven track record in growing high tech businesses serving banking, retail and healthcare. He has held roles as General Manager of Group Strategy, VP of Sales and Marketing, International Marketing Director and Managing Director.

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Over the last 10 years he has developed strategic partnership and business models based on pragmatic methodologies that have helped many businesses transform into companies with a sustainable competitive advantage both in Australia, New Zealand and South East Asia.

George has also spent many years investigating the end-to-end cash cycle and how to best lower the total cost of cash for retail banking, major retailers and hospitality. He has experience in integrating the latest in ATM, IDM, and recycling technologies, with the right software and security solutions supported by single point managed services to optimise and streamline cash handling minimising the total number of touch points and lowering the total cost. He Holds a BSc in Physics, Psychology at ANU, Masters Business Marketing at UNSW and post graduate studies at Harvard Business School on Building Competitive Advantage, Strategy and Managing Change.

Reed Li

Reed Li

Associate, Sydney

reed.li@paymentsconsulting.com

Reed has worked for eight years as an advisor and consultant in the financial services sector throughout the Australasian region. Reed has worked with retail and commercial issuing and acquiring banks, payment processors, telecommunications, alternative payment providers and government institutions on growth strategy, product strategy, sizing and credit risk benchmarking.

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Reed has previously worked for Deloitte Private in both an audit and transaction advisory capability. Here he gained experience in the health, manufacturing, distribution and auto industries. He has also worked for Macquarie Capital Advisors as an analyst in the Property Investment Banking team. Reed is a member of the Institute of Chartered Accountants Australia and holds a Bachelor of Commerce from the University of NSW with majors in Finance and Accounting.

Expertise