Choosing a payment gateway? Here are the three questions you need to ask
29 May 2017
With seamless payment solutions a must have for businesses the world over, companies need to ask the right questions when selecting a vendor. Getting the right gateway for the lifecycle of your business could be the cornerstone for your success, getting it wrong could cost you.
The one size fits all phenomenon vendors peddled five years ago has since been replaced with adapted solutions at a fraction of the cost. Gateways are now providing region specific solutions creating an improved cardholder experience as standard. Knowing your region’s preferred local payment method will help drive you in the right direction for locating the right payment gateway provider.
With this in mind, here are the top 3 questions you need to ask when selecting a vendor
1. Show me the money
Payment gateways will sometimes just offer the connectivity and will require you to seek out your own merchant account. Some will provide a single solution where the merchant account is included as part of the sign up.
A merchant account will determine when your money will be in your bank account. When and how often your money will settle can impact your cash flow. Understanding how the payment gateway and its merchant account will work is key. Some of the global carts will require you to use their merchant account and if you don’t it will hit you with additional fees. It is important to know how chargebacks work, if goods or services are not received the cardholder can raise a dispute.
The key piece of information to understand is ‘how long from when the customer makes that payment do I receive it?’ This can be on a scale from approximately one day up to seven days. Just because the transaction is real time does not mean you will have your funds immediately. There is a lot of back end bank settlement required to be processed and in some cases money is held for monetary gain.
2. What countries do you service - really?
Despite all the talk, there is no single vendor who can serve a global market. This is contrary to the well-executed marketing campaigns of the global giants. In many cases, each country has its own preferred payment method like ACH in the US for bills, Bpay for bills in Australia and Sofort in Germany all being supported by ‘in country’ players.
Often some of the global players may not be providing customer support during your high-volume times. Getting a payment gateway which aligns to your region’s time zone and preferred method of payment is paramount.
Also, knowing which countries are factored into your expansion horizon are key. Processing costs can be lower if you are set up with a player in that country however if your volume is low it may be best for these customers to use your existing gateway in another currency even at slightly higher rate. If your gateway suits 90% of your transactions 90% of the time, you can service the majority of your customers so this could be the best route.
3. What integrations do they offer?
Having a smorgasbord of integrations on tap will enable your business to grow without the need to change suppliers. Working with a payment gateway that integrates with your industry software may be a prudent approach.
Fraud tools vary widely in cost and complexity. Depending on your operation you will be considered high or low risk. Partnering with a gateway who has a solution which meets your business profile is important. There is no point spending a few dollars per transaction preventing fraud if that is swallowing your margin. In contrast, if you are in an industry where fraud is apparent this investment would be essential.
As much as it is important to integrate with your internal practices, this cannot be done at the expense of the customer experience. Some organisations use different payment vendors for different client experiences. This can be due to usage and size of payment.
If you are starting the process of looking for a payment gateway provider, knowing the supplier supports all channels and can fit in with your everyday processing is key.
With PCI compliance and data security a hygiene factor for payment gateway providers, it is time to look deeper at the total experience in the region you operate.
Catherine Batch Associate, Brisbane
Catherine has over 20 years' experience in strategic marketing, public relations and communications. Her experience has been gained working in London, Sydney and Brisbane in senior management and consulting roles. Catherine has extensive experience in the development and practical implementation of strategy.